It’s well known just how important mobile is to businesses in this day and age, but during the busiest time of year at Christmas, mobile can become even more vital than ever before to retailers, in order to win more customers and drive extra sales online.

In fact, 34% of people believe shopping on a mobile is particularly useful in order to compare prices whilst in store, in order to receive better discounts on their shopping.

Although it may seem a little late to improve your mobile shopping experience, there are thinks you can do quickly to target and engage the mobile audience.

How Retailers can win Christmas Custom through Mobile Marketing