Christmas is quite possibly the best time of year to be sending out direct mail to your customers or new prospects, and your competitors are almost certainly doing it. Ideally, you should be planning your campaign in September or October, way before Christmas; however it’s not too late if you’re ready to start working on your campaign now!
There are plenty of tools and services out there that can help you launch your direct mail campaign as quickly as possible, within just 24 hours, although this will depend on how complex your campaign is. If you’re ready get started, then this article by Noobpreneur gives a few tips to making your Christmas direct mail campaign successful, even at the last minute.