Direct mail has made a definite comeback in the world of marketing, but times have changed and if you’re planning on capitalising on the power of direct mail, it’s important not to make the same mistakes which once gave direct mail the bad name of ‘junk’.

If done correctly, direct mail can be a genuinely effective form of marketing, unlike email, direct mail is not limited by email formatting, clients and browser compatibility – it can be any shape and size you like and all recipients receive the same experience.

Enigma Marketing has shared a few ideas on how to build an effective direct mail campaign, make sure you capitalise this year!

Direct Mail Makes a Comeback: How You Can Capitalise