At Christmas time, it’s almost guaranteed that your competitors are going to become even more competitive! Vying for the customers you’ve worked hard for, offering tempting discounts and sale prices can see your customers look elsewhere.
So it’s imperative for your brand to consider how to keep hold of your customers all year round, putting in the work throughout the year to reduce the risk of your customers looking elsewhere at Christmas when your competitors up their game! This work will help to build up an army of loyal customers, making them more likely to stick with you at Christmas and well in to the New Year.
Fresh Business Thinking have shared 6 simple tips for your business to consider to help to develop a customer retention strategy and keep hold of your customers for many Christmases to come.