Every marketer dreams of their marketing campaign going viral, for it to be shared, tweeted, liked and viewed by the masses. However, the secret behind viral campaigns isn’t as easy as simply putting your campaign out there and hoping it’s adored by the audience, although there are some points you can follow in order to give your campaign the best chance of going viral!

For instance, campaigns tend to have more success if they are visually appealing. Make your visuals funny, informative or try to take your audience by surprise. If your campaign has these features, the more likely it is to be shared. Plan the message behind your campaign carefully so that it is clearly received by your audience – planning is crucial!

If you’re ready to start planning your next marketing campaign, take a look at these 7 Steps to Create a Viral Marketing Campaign