If your customers are happy, they are more likely to become loyal, repeat customers. Not only that, but a happy customer is more likely to tell their friends and family about their experience, referring new customers to your brand and helping to grow your business.

Running regular customer satisfaction surveys is a great way of gaining feedback from your customers, finding out what they are unhappy about, your strengths and what you could do better can help to improve your business and your overall reputation. Simply giving customers the opportunity to provide feedback lets the customers know their opinion is valued and can increase retention and loyalty.

Small Biz Trends share 18 Ways Customer Feedback Will Grow Your Business